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Airport Travelers Demographics

Who are they?

  • 73% of all passengers are upscale business travelers
  • 60% are male, 40% are female
  • 59% are between the ages of 35 and 54
  • 68% with HHI over $104,000
  • 78% are college graduates
  • 76% hold either professional or managerial positions
  • 72% own a home
  • 91% use travel agents
  • 84% have access to the Internet from inside their office
  • 91% have a home computer
  • 89% have Internet access from their home computer
  • 100% have 1 to 4 credit cards at their disposal
  • 65% have made a major online purchase in the past six months
  • 64% have a cell phone
  • 55% have a laptop computer
  • 40 % use the Internet for travel planning
Statistics by Roper Starch, Worldwide Sep. 1999

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